Spears was not the idol whose style one would go broke imitating, as one would trying to copy someone like Aaliyah, who was a matron saint of high-end streetwear it was Spears’s mood that we wanted to emulate. ![]() And as a pop star Spears was outfitted in feminine overstatements: the aching-to-please schoolgirl, gyrating in a plaid kilt the rigid sex-bot, wearing a red bodysuit as a second skin the beautiful invalid, swathed in beige, losing consciousness in a clean white tub.Īs a girl, I found Spears’s gift for projecting the agitated intelligence of fed-up girls almost frighteningly appealing. By contrast, Bardo said of Spears, “I make her up and she just takes everything off and does her own thing.” As In Touch Weekly noted, “not long afterwards, Spears was spotted strutting at Shutters in Santa Monica in cowboy boots and a fluorescent bikini.”Īt the beginning, Spears, the daughter of a housing contractor and a schoolteacher, used her outfits as costumes meant to optimize her performance: as an accomplished young gymnast with chalked-up hands in her home town of hot Kentwood, Louisiana, wearing a flexible singlet as a country girl on “The Mickey Mouse Club,” in bolero vests, cowboy boots, and shorts of modest length. As the personal stylist Britt Bardo said in 2007, “Yes, I’ve done Britney Spears, but don’t blame me, O.K.?” Bardo counted “It” girls such as Cameron Diaz and Jennifer Lopez among her charges-women who were willing to be her mannequins. When it was announced, last week, that the Paris label Kenzo had anointed her the face of the retrophilic La Collection Memento for spring, 2018, Kenzo’s creative director, Humberto Leon, mused, “She could have been attached to so many brands.” But could she have? Spears, who had been made the face of precocious sexuality and then precocious disaster, has been almost uniquely incompatible with the fashion industry. ![]() In the twenty-plus years since Britney Spears became famous, she has not once starred in a major fashion campaign (with a minor exception: a stint for Candie’s for Kohl’s, in which she sat astride a pink piano, grazing the keys in slouchy boots). ![]() Now she’s the face of Kenzo’s La Collection Memento. Britney Spears has long been almost uniquely incompatible with the fashion industry.
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